You Made the News! Now What?
You Made the News! Now What?
A media outlet interviewed you. Congratulations!!
Contributing to articles is a fabulous way to become a well-respected expert in your field!
But once the article goes live, your work isn’t over.
First, share it all around.
I’m so grateful to have landed with Mango Publishing Group. My editor and their social media coordinator share pretty much anything I send their way. So my first step is to send a link to any new piece to them.
Tweet the link and tag anyone else in the piece, including the publication and especially the journalist who wrote it.
Post on Facebook. If you have a business page, start there, but there’s rarely harm in sharing to your personal page at a different time for more visibility. If your friends won’t celebrate your success, why are they your friends? Don’t overdo the promo, of course. But people want to know what’s going on and might be interested enough to share the article.
Also post in any Facebook groups that allow promotional links. Find ones that are the right fit for you and your topic. I belong to many groups but also started my own wellness group where I share relevant information.
Are you on LinkedIn? That’s where the biz folks are. If there’s any business angle post it there.
Pin to a board on Pinterest. Create a board for a specific topic or a “Where I’m Quoted” or “Featured Ins” or some other catchy title related to your topic. Things pinned on Pinterest have a very long shelf-life.
Instagram allows you to use Link Tree to create a link in your bio where you can add articles, social media platforms, and your website since Instagram only allows one link. Post a photo from the article, preferably the one closest to your quote, then say the link to the article is in your bio.
Don’t forget other relevant organizations. Would the piece interest your high school, college, or professional association? Send it all around.
Hashtags
Be sure to find relevant hashtags because that’s how strangers find articles on social media. Check out Frances Caballo’s excellent post on hashtags for authors. Sometimes that’s what you’ll want, but if your feature covers more than writing, use a hashtag appropriate for your topic. Tons of articles cover hashtags. Here’s one I like. Choose hashtags for the correct social media channel. Popular Twitter hashtags may not trend on Instagram.
Blog It
If you’re new to this process, you could blog about the experience of pitching to a journalist and doing the interview. Write about moving forward with a more involved marketing strategy. Or blog about your topic and link to the piece. Be sure to use the WordPress plugin Yoast or another search engine optimization (SE)) tool. I love Yoast because it removes the guesswork.
Email It
Do you have an email newsletter? It’s lovely to include a link to this new “featured in” with your next newsletter. If you were quoted at length, send the whole quote as the newsletter content with a quick “Not sure you saw this” note. People subscribed to your newsletter because they want to stay in touch.
In the News Page
If it’s your first interview, now’s the time to start an “In the News” page on your website where you collect these things. Leave it as a draft at first, until you collect a few, but have them all in one place on your site.
Save It
And do save a pdf of it. In Chrome you can “print” to “save as pdf.” I do that with every article. Sometimes articles disappear and you want to save it for posterity.
