Brand Yourself: Simplifying Author Marketing With Karen A. Chase (Session 4 in The Publishing Path Webinar Series)

Every author needs an author-centered (not book-centered) marketing plan, regardless of how you publish, how many books you have, or in which genre. That plan also defines the tools necessary to build engagement through each subsequent book. In this class, we’ll help participants understand brand and marketing plans, including a defined network/audience, a platform-tools list, and marketing outlets. We’ll also discuss how to manage writing time versus marketing time. It’s all to help you be the boss of your author career.